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"It is hard to believe the amount of activity that our website is generating for us at Overhead Door. The Google program that Hep has in place coupled with the great websites that they developed has really created a lot of new business opportunities for us. Read more..."
If you say you're going to do something.
Do it.
| John Heppenstall |
Why are you passionate about New Media?New Media is like TV was 50 years ago. New - Exciting and untapped. It is amazing how fast it is really moving. What we offer our customers today is much different that what we were offering six months ago. The key to new media and marketing is that everything is completely measureable. There is no "guesswork" as to whether something worked or not. I love the strategy of conversion. I read everyday just to "hope" to keep up. It energizes me that I am able to help organizations leverage new media to their benefit. Where do you pull inspiration from?Seth Godin is the father of Internet marketing. He has written a number of books that really hit home with strategy and how the web fits in. What book is on your nightstand?I like fast moving action / fiction. Clive Cussler, David Balducci, John Grisham. What do you wear on Casual Fridays?Unfortunately, I am usually visiting customers and prospects so I need to dress a little more than casual. Usually a sweater with a sportscoat. Most memorable Brilliant Room Moment?Brainstorming our new web process in August 08 Mantra to live by.If you say you're going to do something. Do it. Whom do you admire?My Dad, my wife. |
