Multi-Channel Marketing

What if you could marry traditional media with online media in the same campaign?  What would the results be?  Our experience with multi-channel marketing campaigns creates a deeper experience for the prospect, creating a better selling opportunity for our clients . 

The good news is that Hep has experience in the old school of traditional media. Hep is also at the top of it's game in online media.  We bring the best of the old and the new together to create a powerful message that penetrates, and resonates.

Multi-channel marketing allows you to touch your target audience in a variety of ways - encouraging them to respond in the channel of their choice.  Our channels can include radio, print, outdoor, web, social, mobile and guerilla marketing.  Your recipe will depend on your target audience and what channels give them the best opportunity to become engaged.

Let's look at the case study below to understand how multi-channel marketing can really get results.

Electra Sign.  www.electrasign.ca – Contact Ken Devine – 204 452 6168   This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Scope of Campaign: Create leads for new signs for Manitoba Schools.
Multi Channel elements: Direct mail, video, web, fax, google adwords, email

Electra Sign is a regional signage provider with offices in Winnipeg, Regina, and Edmonton. Electra Sign has just prototyped a cost effective electronic sign that would be perfect for the school and community club market. They approached Hep for advice on how to create a buzz within this market space. Hep developed a multi channel campaign that suggested the schools could obtain a new sign at no cost by paying for the signage out of sponsorship and ongoing advertising from local businesses. A  direct mail piece was developed and targeted Manitoba Schools. The mail piece drove the recipient back to a campaign page on the Electra Sign website where a video was available that explained the program in detail. Once the video was viewed, the recipient was encouraged to make contact or send an email for extra value in the equation. Residual touches with schools not responding include follow up emails, Google adwords and fax program.

Results: The program has achieved excellent results and has been expanded in Saskatchewan and Alberta.

Contact us today to learn more about multi-channel marketing campaigns that drive results.