Contact: Jeff Esslinger – 204-632-1366, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Scope of Hep Engagement: Identify New Market Opportunities for re-manufactured diesel parts, test marketing through various channels, report findings
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D-Tech Canada is a distributor of remanufactured diesel parts. Traditional markets include diesel repair shops. We identified potential new markets, including traditional gasoline engine repair (service stations), and independent parts distributors. A test market was developed for each segment that included a database build of 2000 records of each target market. A sealed, printed, fold over postcard was developed and sent to the target audience that encouraged the prospect to visit a website to learn more as well as register for a "stocking" discount on the initial parts order. The test market was then split into 4 different databases with the following follow up to the mailer: One quarter was sent a follow up postcard, the second quarter was sent a follow up fax, the third quarter was given an outbound phone call, and the last quarter was followed up with an email. Results: an almost 20% response rate for one of our test markets. This set the control point to all of the target market for Canada. Budget: $15,000. Print, web, video, outbound calling, fax, email marketing. Result: 19.8% Response rate |
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