Contact: Theresa Le Sliworsky, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Scope of Hep Engagement: Brand Consolidation, Web Build, Search Marketing, Social Media Build, Ongoing social media campaign development, execution and measurement.
ChallengeGenki Bar found that the sales and conversions from the website were low. There was a need to run promotions with PayPal. The team was unable to make changes without a time constraint and high costs. There were no systems in place to ensure wide social media network coverage or accountability for promotions such as email marketing. As Genki Bar promotes athletes, there was a need for updated news, events and a blog. SolutionGenki Bar needed to take control of their website and be able to quickly and easily make changes as the business evolved. We wanted to take Genki to the next step in the social media sphere and grew fans of Genki Bar on Facebook by over 500% within a month. Conversion points were created on the website to entice retailers to come on board. In the first two months of the site launch, Genki’s first U.S. retailer contacted them with interest to sell the bars. An email marketing program was set up to existing customers for a free shipping campaign through the month of August, which generated about $1000 of sales. A PPC campaign was set up so Genki Bar showed up first for any top keywords. This was complimented with an organic campaign that is moving them up in free search rankings. Website traffic since launch has grown by 40% over the previous three months. In Summary:
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