Olivado is a National distributor of retail quality vegetable oils that are health based, have incredible culinary attributes and are part of a program that creates wellness and sustainability from the grower to the consumer. Hep has developed a web portal for Olivado which has the attention of the Global Olivado stakeholders. Web is supported by Pay per click, Search Marketing, Social Media and PR that drives followers of leading blog influencers from health (parents magazine), culinary and other wellness professionals. Olivado.ca is about to embark on an ambitious campaign designed by Hep to quadruple their market retail share in Canada. The campaign involves a significant outdoor (billboard) buy in 4 major Canadian centres, as well as a digital banner/video buy on cbc.ca that drives traffic to a web portal to view a video learn about how Olivado makes a difference on the planet. A coupon will be available online that can be downloaded to a smart phone for retail redemption. In-store will feature QR coding on existing product to drive smart phone users to view the video and have access to an immediate coupon redemption opportunity.

Results: Results will not be available until late summer on this campaign.

Campaign Budget: $125,000, Annual Hep Budget $25,000

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