Iamdiesel.com is the consumer side of diesel service for Western Turbo. Western Turbo is a well know regional commercial diesel service provider. Iamdiesel is located in an industrial area with limited visibility from major thoroughfares. The main challenges to building the consumer business are to create a consumer friendly brand and a welcoming atmosphere when they come for service. Hep facilitated a brand consolidation for Iamdiesel – creating a more upbeat, consumer friendly look and feel as well as a very consumer focused website (iamdiesel.com). Signage was introduced on the building and parking area, that made the environment more consumer focused. Once the foundation was in place, campaigns were created utilizing traditional and digital marketing to attract interest in diesel service outside of the traditional dealer model. Radio and Outdoor were chosen from traditional media, with all traffic driven to iamdiesel.com for measurement and conversion. Specific conversion opportunities have been developed on the site including an online service booking request tool. Digital traction was secured through targeted Google pay per click advertising, as well as seeding in peer to peer web portals focused on consumer service.

Results: New business continues to build for Iamdiesel. Market awareness continues to gain traction as web hits and on-line conversions continue to grow with each campaign.

Annual Budget: $25,000

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