If you are planning a direct mail campaign, you need to ensure that you have all of your bases covered to get the results you deserve.

The most important aspect of any marketing campaign is to put yourself in the prospects shoes and ask the question; "What's in it for me?"

We have had many requests from clients to help them set up a Company Profile on LinkedIn. The problem with that is that we can't do it for them, as you must be a user who is signed up with a company email to be able to do this. Therefore, we developed this helpful how-to document.

If you provide B2B consulting, services or products, your options for social media are fairly limited. Let’s be honest you probably won’t find many fans on facebook. For these types of businesses, LinkedIn is a much better alternative.

QR codes are two-dimensional bar codes that will lead a user to a webpage where they can learn about a product, service or business.

Most smart phones are equipped with cameras that allow you to scan or read a QR code.

QR codes have been used in Japan for over a decade for commercial purposes, logistics, tracking inventory and advertising. They are now climbing rapidly in popularity within North America as we gain access to faster 4G networks.

What are online reviews and listings? Where do they come from?

• Search: “Winnipeg restaurants” on Google. Note the results with the map to the right. These are called Google Places pages or Google Local Business Listings.
• Click on one of restaurants reviews (They will have “88 reviews” or “64 reviews” beside their name). You’ll see these reviews are coming from sites like TripAdvisor, UrbanSpoon and Yahoo.com.
• Imagine these listings being as important and cornerstone to your marketing as your yellowpages budget was for all those years.