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Granola Goes New Media PDF Print E-mail
Thoughts on the Industry
Written by John Heppenstall   
Thursday, 23 April 2009 21:47

You need to a flashplayer enabled browser to view this YouTube video

 
When Re-Branding Goes Wrong PDF Print E-mail
Reviews & Rants
Written by Chris Gmiterek   
Friday, 03 April 2009 19:36

A report released by Tropicana and PepsiCo. earlier this week confirmed what marketers had speculated for weeks. The re-branding of their iconic orange juice backfired in a major way and as a result sales of their Pure Premium line nosedived 20%.

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Skittles Creates a Buzz! PDF Print E-mail
Thoughts on the Industry
Written by Sarah   
Thursday, 02 April 2009 20:25
Check out Skittles website.  There is no site!  Skittles navigation is based solely around the use of social media.  Links to Facebook, Twitter, Wikipedia, YouTube and Flickr.  Skittles has encouraged Skittles lovers everywhere to actively participate in their brand through the use of these mediums.  Good job Skittles for taking social media to the next level and creating the ever persued buzz!!
 
KFC Pushes Cause Branding PDF Print E-mail
Reviews & Rants
Written by Chris Gmiterek   
Friday, 27 March 2009 17:51

He might just be the oddest-looking construction worker you've ever seen. Standing tall and proud in his white suit and tie, that unmistakable beard, all finished up with an orange safety vest. The KFC Colonel is giving back to his hometown; and potentially more cities across the United States, by filling nasty potholes on city streets.

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Is Twitter a Great Business Application? PDF Print E-mail
Thoughts on the Industry
Written by John Heppenstall   
Sunday, 22 March 2009 18:47
I still don't know about Twitter.  Do I really care what someone is doing at this moment?  I've got enough on my plate to not worry about someone's every move.   I'm not sure is has a great fit for business to business application.  Twitter could make sense for celebreties and sports stars - but for the everyday Joe - I'm not sure. The only thing I can think of that could drive value is to use twitter as some reporting log for sales people.  It could be somewhat useful to know where they are and who they are calling on.  Beyond that, I don't see the value . . . yet. 
 
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