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Thoughts on the Industry
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Written by John Heppenstall
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Wednesday, 21 October 2009 07:35 |
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It's happened again. The web has taken another hill in the battle for media. The Winnipeg Free Press announced last week that it was ending its Sunday edition due to lack of readers. The "New" consumer is not interested in reading this dinosaur anymore. They want media on their terms and on their devices. I wouldn't want to be a rep for Press as the ad revenue hill is getting steeper to climb with each passing day. The smart players are taking their ad dollars and getting online. They want to be where the eyeballs are. The web will surpass all other media channels in less than two years. What's wrong with measurable results in real time?
Good luck Free Press. It was nice knowing you....
hep |
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Thoughts on the Industry
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Written by Brigitte
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Wednesday, 23 September 2009 16:09 |
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Seems like everybody these days are fighting to stay ahead of the game. Even social media guru's like Facebook are aware that if you want to stay on top, you need to be aware of what is going on around you, and most importantly, what your competitors are up to.
That's why Facebook has recently lauched its latest version; Facebook Lite. Facebook Lite is basically a stripped-down version of its original site. Similar to Twitter, it limits you to the applications available and it mainly focuses on recent status updates of anyone in your shared network. Short and sweet. This is also an ideal solution for users with slower connections, or for those who are joining the network for the first time and are looking for a way to slowly ease themselves into it.
The Facebook team is wise; give your people what they need and never remain idle...
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Thoughts on the Industry
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Written by Tamara
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Thursday, 17 September 2009 15:27 |
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A great article on Blogging Tips, Social Media and SEO Keyword Research. So very helpful as these trends take off in our industry!
Read the article here. |
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Thoughts on the Industry
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Written by John Heppenstall
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Thursday, 17 September 2009 12:07 |
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OK, you've sent out a shipment of product that has wasn't quite up to snuff. It 's into the hands of the end user. They use your stuff and find it is not doing the job that you promised it would. Instead of complaining to the retailers, they decide to go online and voice their opinion. Others have the same thought... Before you know it, the conversation is taking on a life of it's own, bashing you and your retailers. Online boycotts are being set up, a facebook page is developed to add fuel to the fire... One of your employees who is plugged in to Twitter hears a tweat on the issue and comes running into your office - outlining the online carnage.
What do you do? You have two choices. One, phone your PR agency or lawyer and get their opinion, or two, dive into the conversation with both feet and defend yourself.
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Read more...
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Thoughts on the Industry
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Written by Tamara
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Wednesday, 22 July 2009 17:22 |
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Your step-by-step guide to social media. From Facebook to Flickr to...Heinz (Heinz)? To find out what you need to know, read the article here.
The Free Press got it right with their Social Networking = Successful Marketing article today. Read the article here.
At times like this, connection is moving the industry foward. There are tons of customers out there who care about products and services, ideas and businesses enough to keep the user-generated conversation going, unbiased and uncensored. Shouldn't you know when people are talking about your company?
Sign up for TweetBeat here and don't miss your customer's conversations! |
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