Good communication

Nothing inspires me more than companies who use their products and business to make a difference in the world. We're all familiar with Sun Chips - those delicious, somewhat "healthier" chips. They come in unique flavours like French Onion, Harvest Cheddar & Garden Salsa...? Well, on the last bag that I bought, I noticed a unique URL (startawave.ca) on the back that they were leading me too. Intrigued, I visited the website and fell in love with the brand. Not only did they use a Canadian artist to launch the campaign (and give this campaign a little proud Canadian flair), but they applauded people whose individual actions, however small or large, have created a positive "wave" and inspired those around them.  They call these people the "Wave-Makers" and had them tour the country with Hayley Sales for two weeks. When you go to the website you can read all about the wavemakers, or you can start a wave yourself by sharing stories of inspiration and positivity. It's a beautiful message.  What an inspirational tour. Talk about making an ordinary product, extraordinary.

Visit Start A Wave.ca HERE.