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Written by John Heppenstall   
Monday, 18 January 2010 19:48
Have you looked closely at the objects that you use daily and asked yourself - how did they make it look so cool, functional and simple to use?
I came across a documentary trailer online titled, Objectified,a film that documents the creative process behind manufactured objects we interact with every day.   Below is a clip featuring Apple Senior Designer,Jonathan Ives, whose innovations include the iPod and iMac.  It was fascinating listening to him speak so passionately about the design process behind Apple products.