Tag Archives: Social Media Marketing

Whenever I speak with someone about social media, the questions I most often get are about Twitter. “What is this Twittering thing?” “How often should I Tweet?” “What should I Tweet about?” Those are all reasonable questions. Though the social … Continue reading

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Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading

Posted in Internet Marketing Strategies, Lead Generation, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment

The title of this entry gives the simple question, but if you don’t know what I’m referring to allow me to elaborate. Recently, I’ve seen more and more websites that have a Facebook or Twitter feed right on their front … Continue reading

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We’ve all been warned by a multitude of sources that current and new employers are continuing to comb through your social profiles to see a side of you that most likely was absent from the initial interview. Regardless of the verbal and … Continue reading

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Facebook’s new Graph Search launch last week has created a bit of a divide between those who love and despise it. Additionally, for the past few months you have probably noticed “Promoted Posts” or “Sponsored Stories” pop up on your … Continue reading

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Remember when Google launched their social network Google Plus and it was deemed a failure, much from the lack of vanity URLs (Hey Jimmy, add me to your circles, my page URL is https://plus.google.com/118190513911087178834)? Remember the talk of how “Circles” … Continue reading

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The beginning of a New Year always ignites new strategies, new tactics, and new marketing efforts. Companies will often look back on last year, now wiser, and recall the things that were tried and true, while other efforts were delayed … Continue reading

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A warning to my regular readers – this is going to be a very different blog entry. The events of this past weekend in Newtown, CT touched off a storm of controversy, one that has rocked the way everything operates … Continue reading

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The best form of Advertising is still a referral from a satisfied customer. In this complicated world of online marketing, social media, and mobile marketing the goal is still the same. Create a great experience for a customer, and encourage … Continue reading

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Recently, I logged into my LinkedIn account and got a nice invitation from the social media giant. The greeting was simple – LinkedIn is changing their profile format and I was asked if I wanted to be among the first … Continue reading

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