Tag Archives: search engine marketing

Remember when Google launched their social network Google Plus and it was deemed a failure, much from the lack of vanity URLs (Hey Jimmy, add me to your circles, my page URL is https://plus.google.com/118190513911087178834)? Remember the talk of how “Circles” … Continue reading

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Many of our clients that are seeking to take their online marketing to the next level don’t realize the effect that inbound content  can have on their organic rankings. Google has begun to penalize those organizations that do not have … Continue reading

Posted in Internet Marketing Strategies, Online Marketing, Search Engine Marketing, Search Engine Optimization, Small Business Marketing | Tagged , , , , , , , , , , , | Leave a comment

It still never ceases to amaze me how well Blogs work to help clients become organically ranked on the worlds top search engine.  Blogs are the main component of our recipe for Search Engine Optimization at Hep to keep us … Continue reading

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Years ago, while working for a Top 50 global software company, I attended day long meetings at a large multinational based in Parsippany, NJ, that we were trying to set-up as a reseller of our payroll services, tax and accounting … Continue reading

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There’s an Archie Comic strip with a scene where Moose tapes a 1 on his left boxing glove and a 2 on his right boxing glove. When Jughead asked him why, he responds by saying it was so he could … Continue reading

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Trying to build your online business now means attention and strategy dedicated to the mobile market.  My guess is that smart phones and tablets will soon replace the laptop as the standard cyber-combo.   What this means to you is that … Continue reading

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Earlier this week Google+ Brands was officially launched with an initial partner group that included the likes of Angry Birds, CNN and WWE (the kind of mish-mash we in the marketing biz love to see). the new Brands looks to act the same way as Facebook Pages or LinkedIn Companies with some exceptions. Continue reading

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One of my clients asked me last week if there were any tricks or shortcuts that his firm could take to get ranked organically. Long gone are the days where you could go onto E bay and buy 100 links … Continue reading

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With today’s need to re-invent how you go to market, a successful tactic is to target cyber influencers to get your message out.  These influencers have been referred to as Tribe Leaders.  Tribe Leaders have developed followings of people interested … Continue reading

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Have you been searching Google and seen the location based ads for a company? How relevant! Why it’s yet another piece tying Google Places and local search together – Google Boost. “Boost enables business owners to easily create online search … Continue reading

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