Tag Archives: Branding Winnipeg

We have seen a couple of branding projects at Hep take interesting turns in the last month.   Fortunately, we have been able to keep them on course because we have been focused on a branding process that starts with a … Continue reading

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We are doing a lot of Brand development and branding work in Winnipeg.  I have to coach and council many of our clients not to get in the way of where they want their brand to go.  Your brand needs … Continue reading

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You know those pet peeves that drive us crazy from time to time? Well one of mine focuses on branding, and the inconsistencies I see between how a company uses a logo, to different tones, to sporadic marketing efforts. I have seen it all: … Continue reading

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Many Winnipeg companies that we have helped to re-brand have asked me about the importance of a name.  A name should lead your target audience to an emotion that you wish to project for your brand. If a name is … Continue reading

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While you are doing your review on everything that effected your business in 2012, let’s also add Brand to that pile.  Couple of questions you should be asking yourself… 1. Last time you reviewed your Brand Imagery (logo) 2. Last … Continue reading

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Here is your Branding Christmas present.  I think this is something your Winnipeg Business can implement easily as you plan your 2013. As we all know, Brand is becoming more and more important in traditional and online marketing of your … Continue reading

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As we start week four of your web design challenge, let’s play a little game of Family Feud. The top six answers are on the board. Name a reason why you would change the look of your website. If your … Continue reading

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The Hep family has grown once again, as Amanda Stevens has joined our ranks as an Account Manager. A graduate of the University of Manitoba’s Asper School of Business, Amanda specializes in search engine marketing, social media and online engagement. … Continue reading

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Don’t discount the importance of your brand to your online marketing. 3000 plus advertising messages per day bombard each of us, and the online advertising component grows every day.  If you don’t have a strong brand and a strong message, … Continue reading

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