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Category Archives: Uncategorized
Posted on May 22, 2013 by Drew Abbott
Years ago it was a fairly common refrain to hear people tell you the key to a happy life was to avoid discussions with anybody except close personal friends regarding religion, sex and politics. Getting into a conversation about the … Continue reading →
Posted in Uncategorized | Tagged Canadian Health Care, CanadInn, Customer Experience, Health Sciences Centre, HSC, St. Boniface Hospital, St.B, Winnipeg Business | Leave a commentPosted on May 9, 2013 by Drew Abbott
Earlier this week on Linked in I shared a a link to a facebook analyst conference call where it was revealed that there were three main parts to their ongoing strategy. Mark Zuckerberg revealed that building the best mobile product … Continue reading →
Posted in Mobile Marketing, Multi-Channel Marketing, Uncategorized | Tagged app, cartwheel, collaboration, facebook, Mark Zucherberg, Multi-Channel Marketing, target | Leave a commentPosted on April 26, 2013 by Drew Abbott
It is becoming increasingly obvious that the ‘smart’ companies in Winnipeg and elsewhere are starting to fully understand that a company website goes well beyond the standard sales and marketing function. It is fairly common now that when Hep Communications … Continue reading →
Posted on April 1, 2013 by Jon Waldman
Happy April 1st everyone. Today certainly could not have come soon enough. For baseball fans, it’s opening day; for Winnipeggers, we’re now looking at actual plus days in our forecast; and globally, we’re ready for some pranking. Yes, April Fool’s … Continue reading →
Posted on March 22, 2013 by Drew Abbott
This past month has been interesting from the stand point that a number of prospects along with customers have asked Hep Communications for advice on how best to use Sales Force (Customer Relationship Management – CRM). Considering it is the … Continue reading →
Posted on March 13, 2013 by Drew Abbott
I have a tendency to frequently run my own informal marketing studies to see what works in advertising and what doesn’t – therefore I was up to my old ways again while sitting in the stands at the MTS Iceplex … Continue reading →
Posted on March 6, 2013 by Jon Waldman
Hep Communications is pleased to announce the launch of our new campaign, Let’s Talk About Your Business. At Hep Communications, we take the non-traditional approach – the personal approach. What does this mean to you, a Winnipeg small business owner? … Continue reading →
Posted on February 21, 2013 by Drew Abbott
Every so often you come across a business book that just simply resonates. My recent recommendation is Amanda Lang’s The Power of Why? While Ms. Lang had all sorts of great insights and stories, ranging from CanadianTire’s Project Darwin to … Continue reading →
Posted in Uncategorized | Tagged Amanda Lang, business book, Canadian Tire, clown down in the basement, operating costs, procurement, SawStop, Steve Gass, The Power of Why | Leave a commentPosted on February 13, 2013 by Drew Abbott
Yesterday I decided to drive east on Portage Avenue, starting at the Perimeter highway and ending at Wall Street just east of Polo Park. It was roughly an 8 KM trip that took me about 20 minutes. My objective was … Continue reading →
Posted in Lead Generation, Small Business Marketing, Uncategorized | Tagged Cascade Financial Group, Girl Guides, integrated marketing strategy, Jamaica, McDonald's, Pizza Hotline, Polo Park, portage avenue, Santa Lucia pizza, Sunquest, superstore, TSN 1290, Vickar Community Chev Olds, Winnipeg | Leave a commentPosted on January 30, 2013 by Drew Abbott
Advertising is ubiquitous. Whether you’re online, watching TV, reading a magazine or simply driving your car someplace, it’s pretty hard to escape. But there’s quite a bit of advertising that just doesn’t resonate. Maybe it is the thin slicing and … Continue reading →
Posted in Branding, Uncategorized | Tagged advertising, canadian pacific railway, cp, demographics, market segmentation, postermania, posters, Royal York Hotel, the Canadian, William Van Horne | Leave a comment
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