Category Archives: Social Media Marketing

It seems whenever I give a presentation of LinkedIn, there are always some doubters in the room. That’s to be expected whenever you’re presenting a ‘new fangled contraption’, no matter what industry you’re in. People are often surprised, however, when … Continue reading

Posted in Branding, Social Media Marketing | Tagged , , , , , , , , | Leave a comment

Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading

Posted in Internet Marketing Strategies, Lead Generation, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment

For anyone who sat in one of my Lunch ‘n Link seminars in 2012, they heard me speak about the reason to have a proper photo on your LinkedIn profile. Simply, Your LinkedIn profile photo should be professional. This isn’t … Continue reading

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Today, competition is fiercer than ever to get ranked – and ranked high – on Google. Yes friends, Search Engine Marketing in Winnipeg (or anywhere else for that matter) is an ultra competitive business. You think it’s tough to compete … Continue reading

Posted in Small Business Marketing, Social Media Marketing | Tagged , , | Leave a comment

We’ve all been warned by a multitude of sources that current and new employers are continuing to comb through your social profiles to see a side of you that most likely was absent from the initial interview. Regardless of the verbal and … Continue reading

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Facebook’s new Graph Search launch last week has created a bit of a divide between those who love and despise it. Additionally, for the past few months you have probably noticed “Promoted Posts” or “Sponsored Stories” pop up on your … Continue reading

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Remember when Google launched their social network Google Plus and it was deemed a failure, much from the lack of vanity URLs (Hey Jimmy, add me to your circles, my page URL is https://plus.google.com/118190513911087178834)? Remember the talk of how “Circles” … Continue reading

Posted in Search Engine Marketing, Social Media Marketing | Tagged , , , , , , , , , , | 1 Comment

The beginning of a New Year always ignites new strategies, new tactics, and new marketing efforts. Companies will often look back on last year, now wiser, and recall the things that were tried and true, while other efforts were delayed … Continue reading

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Over the last couple years, we’ve quietly been anticipating war breaking out between Facebook and Google, and now, just a couple days into 2013, we look to be on the brink of a knockdown, dragout affair between the two brands … Continue reading

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A warning to my regular readers – this is going to be a very different blog entry. The events of this past weekend in Newtown, CT touched off a storm of controversy, one that has rocked the way everything operates … Continue reading

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