Category Archives: Search Engine Marketing

Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading

Posted in Internet Marketing Strategies, Lead Generation, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment

Many of our clients have been approached by the communications giant Rogers about improving their rankings on Google. Funny, it has the same smell as the Yellow pages promising you top position in their online directory. Why this desperate move … Continue reading

Posted in Google Adwords, Google Analytics, Internet Marketing Strategies, Lead Generation, Online Advertising, Search Engine Marketing | Tagged , , , , , | Leave a comment

For anyone who sat in one of my Lunch ‘n Link seminars in 2012, they heard me speak about the reason to have a proper photo on your LinkedIn profile. Simply, Your LinkedIn profile photo should be professional. This isn’t … Continue reading

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Yes you have to found on Search Engines.  Yes it is important to be ranked.  Yes we work at that everyday for our Winnipeg business clients. Part two of the equation is what your visitor does when he or she … Continue reading

Posted in Brand, Internet Marketing Strategies, Online Advertising, Online Marketing, Search Engine Marketing, Small Business Marketing | Tagged , , , , , , , | Leave a comment

Remember when Google launched their social network Google Plus and it was deemed a failure, much from the lack of vanity URLs (Hey Jimmy, add me to your circles, my page URL is https://plus.google.com/118190513911087178834)? Remember the talk of how “Circles” … Continue reading

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Many of our clients that are seeking to take their online marketing to the next level don’t realize the effect that inbound content  can have on their organic rankings. Google has begun to penalize those organizations that do not have … Continue reading

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The Hep family has grown once again, as Amanda Stevens has joined our ranks as an Account Manager. A graduate of the University of Manitoba’s Asper School of Business, Amanda specializes in search engine marketing, social media and online engagement. … Continue reading

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With all the changes that Google is making, we all should be a little concerned with how much impact Google is having on our daily business lives. You may already know that Google places has been replaced by Google +, … Continue reading

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The topic of keeping one’s personal Twitter account, well, personal, came up in one of my circles last month. It is a bit of a conundrum – your personal account may very well be generating more interest than your business … Continue reading

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I must admit, I am quite impressed with Microsoft’s push to get Bing entrenched in the Search Engine market.  It seems like every time I download anything on my Windows based computer, Mr Gates has found a way to slip … Continue reading

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