Category Archives: Online Marketing

We are doing a lot of Brand development and branding work in Winnipeg.  I have to coach and council many of our clients not to get in the way of where they want their brand to go.  Your brand needs … Continue reading

Posted in Brand, Branding, Mobile Marketing, Multi-Channel Marketing, Online Advertising, Online Marketing, Website Design | Tagged , , , | Leave a comment

Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading

Posted in Internet Marketing Strategies, Lead Generation, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment

Yes you have to found on Search Engines.  Yes it is important to be ranked.  Yes we work at that everyday for our Winnipeg business clients. Part two of the equation is what your visitor does when he or she … Continue reading

Posted in Brand, Internet Marketing Strategies, Online Advertising, Online Marketing, Search Engine Marketing, Small Business Marketing | Tagged , , , , , , , | Leave a comment

As Jon mentioned in his recent blog, we have just launched a new campaign that we know will bring a few new fish into our net.   Just like your Winnipeg Business, I don’t want to waste money on stuff that … Continue reading

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If there’s anything we learned from this past Sunday’s Superbowl game (well, other than bad officiating can ruin a contest), it’s that you need to always be prepared for disaster. In the case of Superbowl 47, this was not the … Continue reading

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Many clients that we have the good fortune to help grow their business suggest they have a certain methodology for lead generation.  The good news is they have a methodology, the bad news is they haven’t changed it in the … Continue reading

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We have finally passed the tipping point. You are now using your mobile device (tablet and smart phone) as your personal computer.  Look out landfills – your about to be filled with stand alone PC’s and laptops. This phenomenon has … Continue reading

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Like many Winnipeggers, I awoke Sunday morning to news I never expected – the NHL Lockout was all but over. Yes, the back and forth we’ve been dealing with for the last few months of boardroom banter and closed door … Continue reading

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While you are doing your review on everything that effected your business in 2012, let’s also add Brand to that pile.  Couple of questions you should be asking yourself… 1. Last time you reviewed your Brand Imagery (logo) 2. Last … Continue reading

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Here is your Branding Christmas present.  I think this is something your Winnipeg Business can implement easily as you plan your 2013. As we all know, Brand is becoming more and more important in traditional and online marketing of your … Continue reading

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