Category Archives: Online Marketing

Here at Hep, we talk to our clients a lot about blogging.   A lot.  But we have very valid reasons to. Business blogging is an essential part to your online marketing strategy.  Think of it as a marketing channel all … Continue reading

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Your ‘blogger guy’ is telling you that blogs will help your rankings but if you also get customer reviews AND tell the world about them, you will get even better online results. You know that customer reviews, sometimes called testimonials, … Continue reading

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A common question I get asked from time to time is “What is the lifespan of my website?” Unfortunately, there is no simple ‘one size fits all’ answer to this question. (Sorry!) On average, a website can last for about … Continue reading

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The term ‘GIF’ or ‘graphic image file’ is something that isn’t new, but are poppin’ up on more social media networks thanks to sites like BuzzFeed. GIFs aren’t just short 3 second animations of pop culture, you can use them … Continue reading

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For the vast majority of the population, visuals appeal more than text. That’s why a picture is worth a thousand words. (Well, unless you’re writing a thesis paper. Trust me – I tried it in university; doesn’t work.) Because of … Continue reading

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The majority of people do some research on the product or service they are about to purchase. Whether it be a home, car, life insurance or clothes, electronics or fitness class. It will always be that people ask people they … Continue reading

Posted in Lead Generation, Marketing Strategy, Marketing Strategy Company Winnipeg, Mobile Marketing, Online Advertising, Online Marketing, Online Marketing Strategy, Search Engine Marketing, Search Engine Optimization, Small Business Marketing, Website Design | Tagged , | Leave a comment

Email marketing can provide an alternative, and complementary solution, with stronger response rates than some of the more traditional methods. Printed marketing still has its place but with the pervasion of the online world, email has become a strong 2nd … Continue reading

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As a Marketing Strategist for many clients across different industries, they often sing the same song, “get me on Page 1 of Google”. Many SEO companies will give their clients false hope, saying with their proprietary software they can guarantee … Continue reading

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We recently had a client share their sales tracking report with us that covered the past five years. It was evident that they do quality work as the #1 way they received business was from repeat clients and #2 was … Continue reading

Posted in Advertising Winnipeg, Business Website Tips, Email Marketing, Google Analytics, Lead Generation, Marketing Strategy, Marketing Strategy Company Winnipeg, Multi-Channel Marketing, Online Advertising, Online Marketing, Online Marketing Strategy, Pay Per Click Advertising, ROI, Search Engine Marketing, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Trade Show Marketing, Twitter, Website Design, Website Launches | Tagged | Leave a comment

You’ve made the decision that you want a website or want to refresh your current site. Now what? You should engage a web development company to help you figure it out but you should also invest some time and energy … Continue reading

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