Category Archives: Online Advertising

I think your brand is now more important than ever in this world of message glut. Think about it.   You have less than 2 seconds to make an impression online – and about the same in your outdoor advertising. Your … Continue reading

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John Heppenstall, President of Hep Communications, was recently interviewed by CTV’s Consumerwatch reporter Karen Rocznik for a story on Google AdWords. Continue reading

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I was visiting a client yesterday and was interested to hear comments about an online directory’s web stats. According to the organization that used to have a big thick book with lots of phone numbers delivered to your home, their … Continue reading

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Gone are the days where you could just “wing it” with a campaign and move some product. Leaving the widget making machine on overnight and  having a big “inventory reduction sale” does not cut it anymore. Winnipeg Business need to … Continue reading

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If your Winnipeg Business is looking for the next trend in marketing and advertising, you need to wrap your head around this game changer. The next generation of buyers don’t want to talk.  The fact is – they don’t know … Continue reading

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Even though New Media has become the focus of most Winnipeg business to spearhead their marketing initiatives in 2012, some traditional medias still should be in the mix to get you maximum exposure in the marketplace. Here are three quick … Continue reading

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If you are like most businesses, you will begin the inevitable shutdown of the brain and gradually sink into holiday mode starting next week.  This means longer lunches -sneaking out to pick up that extra present, and sending off those … Continue reading

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As we approach a new year, I know a lot of you will be looking to budget to build your online business.  If you’re like me, you would rather redirect ineffective marketing and advertising funds rather than spend new. You … Continue reading

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Of the six social couponing emails I get each morning, I’m still opening all of them, and half get a clickthrough to the offer webpage. So while you may expect me to be social coupon exhausted, I’m not. This, of course, makes me ripe for the plucking now that the holidays are here. Continue reading

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It was interesting to hear Paul LaPolice’s comments when asked what his position was on whether he would condone his players having sex before the big game on Sunday…. After suggesting that everything in moderation was acceptable – his comments … Continue reading

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