Category Archives: Online Advertising

The best form of Advertising is still a referral from a satisfied customer. In this complicated world of online marketing, social media, and mobile marketing the goal is still the same. Create a great experience for a customer, and encourage … Continue reading

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With all the changes that Google is making, we all should be a little concerned with how much impact Google is having on our daily business lives. You may already know that Google places has been replaced by Google +, … Continue reading

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Many clients have come to me, asking what they need to do to get more lead generation for their Winnipeg business. My answer never changes.   In order to get results in today’s cluttered market, you need to stand out.  In … Continue reading

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Many Winnipeg business clients still need to wrap their heads around the multiple online marketing opportunities that are available to those that think of the “long tail”. What is the “Long Tail” you ask? Long Tail means that your are … Continue reading

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In a recent Globe & Mail article (What Keeps online retail in Canada from clicking? ) there were plenty of great observations made about the arrested state of Canadian businesses and their lack of commitment to having good online store … Continue reading

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I know that you want your Winnipeg Business to get better.  An important part of  getting more business is to develop a feed back loop to allow your customers to share their experience with your business in a candid manner. … Continue reading

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I must admit, I am quite impressed with Microsoft’s push to get Bing entrenched in the Search Engine market.  It seems like every time I download anything on my Windows based computer, Mr Gates has found a way to slip … Continue reading

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I think your brand is now more important than ever in this world of message glut. Think about it.   You have less than 2 seconds to make an impression online – and about the same in your outdoor advertising. Your … Continue reading

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John Heppenstall, President of Hep Communications, was recently interviewed by CTV’s Consumerwatch reporter Karen Rocznik for a story on Google AdWords. Continue reading

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I was visiting a client yesterday and was interested to hear comments about an online directory’s web stats. According to the organization that used to have a big thick book with lots of phone numbers delivered to your home, their … Continue reading

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