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Category Archives: Multi-Channel Marketing
Quick, guess which sport in Canada had the biggest growth spike between 2010-2012? If you guessed soccer – you would be wrong. Basketball is the winner: It had an increase in participation of 16%. Notice how hockey isn’t on the … Continue reading
As our Winnipeg Business clients build out their brand in the marketplace, many choose to engage in one form or another of direct mail. In addition to your online marketing, the Direct Mail marketing channel can be an effective brand … Continue reading
“Things aren’t always what they seem; the first appearance deceives many” can be attributed to Roman poet Phaedrus (444 BC-393 BC) despite the fact that many people today would probably argue that it came from a pop song or sitcom. … Continue reading
We have seen a couple of branding projects at Hep take interesting turns in the last month. Fortunately, we have been able to keep them on course because we have been focused on a branding process that starts with a … Continue reading
We are doing a lot of Brand development and branding work in Winnipeg. I have to coach and council many of our clients not to get in the way of where they want their brand to go. Your brand needs … Continue reading
Earlier this week on Linked in I shared a a link to a facebook analyst conference call where it was revealed that there were three main parts to their ongoing strategy. Mark Zuckerberg revealed that building the best mobile product … Continue reading
I get many questions from my clients about advertising in various publications. When I speak to the representatives of these media organizations, I am usually both impressed and amazed at the polish of their pitch and their claims to results. … Continue reading
When I am helping a client with a branding exercise, I am keenly aware that Hep has a responsibility beyond drawing a pretty picture that reflects a client’s business. My 20+ years in the printing business taught me a valuable … Continue reading
I have a tendency to frequently run my own informal marketing studies to see what works in advertising and what doesn’t – therefore I was up to my old ways again while sitting in the stands at the MTS Iceplex … Continue reading
As Jon mentioned in his recent blog, we have just launched a new campaign that we know will bring a few new fish into our net. Just like your Winnipeg Business, I don’t want to waste money on stuff that … Continue reading
