Category Archives: multi-channel marketing

The advantage of direct mail is that you can reach an unlimited number of people simultaneously. If you’re in a business-to-business (b2b) environment, ask yourself how easily you can reach 500 to 1,000 prospects in a matter of days? By … Continue reading

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I think your brand is now more important than ever in this world of message glut. Think about it.   You have less than 2 seconds to make an impression online – and about the same in your outdoor advertising. Your … Continue reading

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Thinking about different ideas on how to attract customer loyalty? A recent article in Maclean’s Magazine featured a new service called GetGlue (www.getglue.com). In short, it is a web service that TV fans use to check-in and discuss their favorite … Continue reading

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The beauty of having a website that is properly built and set-up is that it immediately becomes a marketing and sales tool that has measurable results. Anybody who has been in business long enough has probably done a marketing flyer, … Continue reading

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A lot of Winnipeg business simply think that by putting up a website, you will begin to get leads online.   This “rose coloured” glasses approach will not work. Online marketing becomes more effective when other marketing channels are introduced. What … Continue reading

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Does your company have a consolidated prospect list (database); and is it properly segmented? Continue reading

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Gone are the days where you could just “wing it” with a campaign and move some product. Leaving the widget making machine on overnight and  having a big “inventory reduction sale” does not cut it anymore. Winnipeg Business need to … Continue reading

Posted in Business Website Tips, Mobile Marketing, Online Advertising, Online Marketing, Small Business Marketing, multi-channel marketing | Tagged , , , , , , , , , | Leave a comment

It dawned on me yesterday that bad advice can be found anywhere…and everywhere. While speaking with a prospect about certain website ideas and ongoing online marketing options for his Winnipeg business, he mentioned that he was told by a person … Continue reading

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There is a lesson to be learned from Domino’s Pizza, and it may not be the one you think of at first. Continue reading

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Those progressive companies that are focused on building their online business are investing heavily in mobile marketing. Mobile is the preferred conduit for Social media, and is trending heavily to the new e-commerce platform Organizations that provide an immediate service … Continue reading

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