Category Archives: Lead Generation

As our Winnipeg Business clients build out their brand in the marketplace, many choose to engage in one form or another of direct mail.  In addition to your online marketing, the Direct Mail marketing channel can be an effective brand … Continue reading

Posted in Brand, Direct mail marketing, Lead Generation, Multi-Channel Marketing, Online Marketing | Tagged , , , , , | Leave a comment

Many of our Winnipeg business clients have focused on a particular target audience only to find that for whatever reason, the expected resources deployed by the client don’t match the profits expected. At this point, you have to make a … Continue reading

Posted in Lead Generation, Online Marketing | Tagged , , , , , , | Leave a comment

Have we won any awards at Hep for our web design? No. Are we the best on the planet at Web Design? No. Why does our web design and development business continue to increase every year? The simple answer is … Continue reading

Posted in Lead Generation, Online Marketing, Website Design | Tagged , , , , , | Leave a comment

Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading

Posted in Internet Marketing Strategies, Lead Generation, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment

Many of our clients have been approached by the communications giant Rogers about improving their rankings on Google. Funny, it has the same smell as the Yellow pages promising you top position in their online directory. Why this desperate move … Continue reading

Posted in Google Adwords, Google Analytics, Internet Marketing Strategies, Lead Generation, Online Advertising, Search Engine Marketing | Tagged , , , , , | Leave a comment

I get many questions from my clients about advertising in various publications.   When I speak to the representatives of these media organizations, I am usually both impressed and amazed at the polish of their pitch and their claims to results. … Continue reading

Posted in Lead Generation, Multi-Channel Marketing, ROI, Small Business Marketing | Tagged , , , , | Leave a comment

This past month has been interesting from the stand point that a number of prospects along with customers have asked Hep Communications for advice on how best to use Sales Force (Customer Relationship Management – CRM). Considering it is the … Continue reading

Posted in Lead Generation, Small Business Marketing, Uncategorized | Tagged , , , , , , , , | Leave a comment

As Jon mentioned in his recent blog, we have just launched a new campaign that we know will bring a few new fish into our net.   Just like your Winnipeg Business, I don’t want to waste money on stuff that … Continue reading

Posted in Lead Generation, Multi-Channel Marketing, Online Marketing, Small Business Marketing | Tagged , , , | Leave a comment

We live in an arena with an accelerating pace of innovation. Nowism has become the norm in the past couple years and thus “Virgin Consumers” have become more prevalent in our society. These types of consumers are ones that are unfamiliar with … Continue reading

Posted in Brand, Lead Generation | Tagged , , , , , , | Leave a comment

Talked to one client the other day about his client retention in his Winnipeg Business.  It wasn’t going well.  After a couple of glasses of grape juice and peeling back the onion a little bit, it became apparent that he … Continue reading

Posted in Lead Generation, Multi-Channel Marketing, Small Business Marketing | Tagged , | Leave a comment