Category Archives: Internet Marketing Strategies

When was the last time you reviewed your web content? Do you have a system in place to ensure that it is updated every week, or at least every month? Many of our Winnipeg small business clients are guilty (as … Continue reading

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Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading

Posted in Internet Marketing Strategies, Lead Generation, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , | Leave a comment

Many of our clients have been approached by the communications giant Rogers about improving their rankings on Google. Funny, it has the same smell as the Yellow pages promising you top position in their online directory. Why this desperate move … Continue reading

Posted in Google Adwords, Google Analytics, Internet Marketing Strategies, Lead Generation, Online Advertising, Search Engine Marketing | Tagged , , , , , | Leave a comment

Yes you have to found on Search Engines.  Yes it is important to be ranked.  Yes we work at that everyday for our Winnipeg business clients. Part two of the equation is what your visitor does when he or she … Continue reading

Posted in Brand, Internet Marketing Strategies, Online Advertising, Online Marketing, Search Engine Marketing, Small Business Marketing | Tagged , , , , , , , | Leave a comment

What does an airline ticket have to do with your decision as to whether you should create an online store for your business? More than you might think. If you’ve done any traveling, there is a good chance you’ve been … Continue reading

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The beginning of a New Year always ignites new strategies, new tactics, and new marketing efforts. Companies will often look back on last year, now wiser, and recall the things that were tried and true, while other efforts were delayed … Continue reading

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Many of our clients that are seeking to take their online marketing to the next level don’t realize the effect that inbound content  can have on their organic rankings. Google has begun to penalize those organizations that do not have … Continue reading

Posted in Internet Marketing Strategies, Online Marketing, Search Engine Marketing, Search Engine Optimization, Small Business Marketing | Tagged , , , , , , , , , , , | Leave a comment

This Internet thing is not a fad.  I think it is really going to catch on. Now for good part.  Multi-channel marketing campaigns that drive conversion to the web are creating significant lead generation for our clients. For those of … Continue reading

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If Winnipeg has amassed any sort of reputation in its consumer market it’s that as a whole we tend to complain a lot. At times, this perception is justified. Mixed in amongst the complaints about changes happening unnecessarily, necessary changes … Continue reading

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Most Winnipeg small business spend too much time mining for new customers rather than taking a look at growing the revenue from their existing clients. Think about it.   You have a data-base full of folks that are somewhat loyal to … Continue reading

Posted in Business Website Tips, Internet Marketing Strategies, Lead Generation, Multi-Channel Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , | Leave a comment