Author Archives: Jon Waldman

This past weekend, North America’s eyes were glued to Super Bowl Sunday coverage, and whether you were a fan of football or not, two things resonated long enough for carryover to the water cooler Monday morning: 1> The final score, … Continue reading

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Over the last few years, my wife and I had an annual tradition around the holidays – we’d hit the Grant Park for a movie or two. For whatever reason, holiday season is prime for movies we want to see. … Continue reading

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Over the last couple weeks, really since the beginning of 2014, I’ve noticed a sharp increase in inbox activity in my email account. No, this isn’t because I signed up for another ‘group buy’ program – it’s because LinkedIn is … Continue reading

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If you happened to get a look at the press release the Winnipeg Jets issued on Sunday following the dismissal of Head Coach Claude Noel, you bore witness to one of the most amazing marketing tactics you’ll ever see. In … Continue reading

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I recently went out to a meeting and had a rather unique experience that I thought I would share with you. I was treated like royalty as soon as I entered the building. It struck me as a bit out-standing, … Continue reading

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If you’ll allow me to speak like a senior for a moment, wagging my finger at ‘kids these days’, I’d like to take you for a ride in the WABAC Machine to the year 1998. It was a grand old … Continue reading

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Last week I spoke about the importance of online analysis and customer tracking. Today, I’m going to take it back to a traditional mean, one you may already be doing (or at least I hope you are). Going through numbers … Continue reading

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A couple weeks ago I saw an interesting note from a friend of mine in media via Facebook. The posting was discussing the most recent radio ratings, in particular a station in the city that had dropped in ratings fairly … Continue reading

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When I give my LinkedIn training sessions here at Hep Communications, I have a simple mantra – make a connection genuine. The concept of LinkedIn, after all, is growing your network for current and future opportunities. The idea is not … Continue reading

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Embattled is a word that’s thrown around fairly freely these days when it comes to an individual in turmoil, namely from external forces like employees, bosses or the press. None epitomize this, however, like Rob Ford. With pressures from all … Continue reading

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