Author Archives: Jon

Earlier this week, Facebook launched an assault on the way you communicate with your cohorts. The new tool can be very useful for communicating with your Page followers. Continue reading

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We’re seeing some brilliant integrations of QR into design and overall strategies. They don’t just look like a random assortment of dashes and lines anymore, much the same way the www is now an automatic function of any marketing piece. Continue reading

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For all that Kony 2012 seemed to do right when the campaign launched, it missed one of the most important marketing stages. Continue reading

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At one point or another, we’ve all had one thought – If I could teach the world one thing, it would be… Continue reading

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Images, generally speaking, are great accompaniments for websites and are good hooks for social media; but by no means should they replace your web content. Continue reading

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If your company isn’t properly defined on LinkedIn, you may run into a staff list snafu. Continue reading

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John Heppenstall, President of Hep Communications, was recently interviewed by CTV’s Consumerwatch reporter Karen Rocznik for a story on Google AdWords. Continue reading

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Over the last couple weeks, marketers and private business owners have been in panic design mode, getting their websites ready for Facebook’s Timeline look, which is being forced upon us by the company come March 31. Is the panic, however, … Continue reading

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There are a few positives and negatives about the new format for Facebook Pages, but the most important thing to know off the hop is this – Facebook Timeline is not an option. Continue reading

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Today’s announcement of the iPad3 comes soon after other launches. Are consumers ready? Continue reading

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