Author Archives: John

Branding needs Foundation in order to be Successful

Posted on May 21, 2013 by John

We have seen a couple of branding projects at Hep take interesting turns in the last month.   Fortunately, we have been able to keep them on course because we have been focused on a branding process that starts with a … Continue reading →

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Personal Bias can Disrupt Brand

Posted on May 10, 2013 by John

We are doing a lot of Brand development and branding work in Winnipeg.  I have to coach and council many of our clients not to get in the way of where they want their brand to go.  Your brand needs … Continue reading →

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Google Organic Pays off in Media Opportunity

Posted on April 29, 2013 by John

Last week, we got a call out of the blue from CTV asking if someone from Hep would like to share expert opinion on a Social Media campaign that was launched in Winnipeg about homeless people. How did CTV find … Continue reading →

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Rogers Promises May be Hollow

Posted on April 18, 2013 by John

Many of our clients have been approached by the communications giant Rogers about improving their rankings on Google. Funny, it has the same smell as the Yellow pages promising you top position in their online directory. Why this desperate move … Continue reading →

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Verify Advertising Claims before you Commit

Posted on April 11, 2013 by John

I get many questions from my clients about advertising in various publications.   When I speak to the representatives of these media organizations, I am usually both impressed and amazed at the polish of their pitch and their claims to results. … Continue reading →

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Online Marketing more than Google Rankings

Posted on April 1, 2013 by John

Yes you have to found on Search Engines.  Yes it is important to be ranked.  Yes we work at that everyday for our Winnipeg business clients. Part two of the equation is what your visitor does when he or she … Continue reading →

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Logo Do’s and Don’ts

Posted on March 21, 2013 by John

When I am helping a client with a branding exercise, I am keenly aware that Hep has a responsibility beyond drawing a pretty picture that reflects a client’s business. My 20+ years in the printing business taught me a valuable … Continue reading →

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Multi Channel Measurement

Posted on March 7, 2013 by John

As Jon mentioned in his recent blog, we have just launched a new campaign that we know will bring a few new fish into our net.   Just like your Winnipeg Business, I don’t want to waste money on stuff that … Continue reading →

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Don’t Treat Customers like Prospects

Posted on February 14, 2013 by John

Talked to one client the other day about his client retention in his Winnipeg Business.  It wasn’t going well.  After a couple of glasses of grape juice and peeling back the onion a little bit, it became apparent that he … Continue reading →

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Branding – What’s in a Name?

Posted on February 6, 2013 by John

Many Winnipeg companies that we have helped to re-brand have asked me about the importance of a name.  A name should lead your target audience to an emotion that you wish to project for your brand. If a name is … Continue reading →

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