Author Archives: John

Feedback Key to Improving Business

Posted on May 14, 2012 by John

I know that you want your Winnipeg Business to get better.  An important part of  getting more business is to develop a feed back loop to allow your customers to share their experience with your business in a candid manner. … Continue reading →

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But a BING but a BILL

Posted on May 8, 2012 by John

I must admit, I am quite impressed with Microsoft’s push to get Bing entrenched in the Search Engine market.  It seems like every time I download anything on my Windows based computer, Mr Gates has found a way to slip … Continue reading →

Posted in Online Advertising, Online Marketing, Search Engine Marketing, Search Engine Optimization | Tagged , , , , , , , , , , , , | Leave a comment

Mobile for Business

Posted on May 1, 2012 by John

Many of our customers are now thinking in terms of when rather than how they can use mobile marketing or mobile applications to make their businesses better. If you have service people in the field, engage mobile to enable them … Continue reading →

Posted in Mobile Marketing, Small Business Marketing, Social Media Marketing, What are QR Codes | Tagged , , , , , , , , , , , , , , | Leave a comment

Brand is Big Online and Outdoor

Posted on April 23, 2012 by John

I think your brand is now more important than ever in this world of message glut. Think about it.   You have less than 2 seconds to make an impression online – and about the same in your outdoor advertising. Your … Continue reading →

Posted in Online Advertising, Online Marketing, Small Business Marketing, multi-channel marketing | Tagged , , , , , , , | Leave a comment

Media Friend or Foe?

Posted on March 28, 2012 by John

It was great to be interviewed by Karen Rocznik of CTV last week on Google adwords.  She is a true professional and a credit to the media community.  Karen was upfront and candid about what she wanted from me as … Continue reading →

Posted in Business Website Tips, Online PR, Small Business Marketing | Tagged , , , , | Leave a comment

Online Statistics May not be what they seem…

Posted on March 20, 2012 by John

I was visiting a client yesterday and was interested to hear comments about an online directory’s web stats. According to the organization that used to have a big thick book with lots of phone numbers delivered to your home, their … Continue reading →

Posted in Business Website Tips, Online Advertising, Online Marketing, Search Engine Marketing, Small Business Marketing | Tagged , , , , , | Leave a comment

Add other channels to Maximize your Campaign

Posted on March 13, 2012 by John

A lot of Winnipeg business simply think that by putting up a website, you will begin to get leads online.   This “rose coloured” glasses approach will not work. Online marketing becomes more effective when other marketing channels are introduced. What … Continue reading →

Posted in Business Website Tips, Internet Marketing Strategies, Online Marketing, Small Business Marketing, multi-channel marketing | Tagged , , , , , , , , , , | Leave a comment

Campaigns Need a Road Map for Success

Posted on February 22, 2012 by John

Gone are the days where you could just “wing it” with a campaign and move some product. Leaving the widget making machine on overnight and  having a big “inventory reduction sale” does not cut it anymore. Winnipeg Business need to … Continue reading →

Posted in Business Website Tips, Mobile Marketing, Online Advertising, Online Marketing, Small Business Marketing, multi-channel marketing | Tagged , , , , , , , , , | Leave a comment

Be Careful What you Tweet for

Posted on February 17, 2012 by John

It was interesting to see a couple of the Winnipeg Blue Bombers get into trouble for “tweets” that they sent out after GM Joe Mack failed to sign wide receiver Greg Carr to a new deal.  Carr signed with Edmonton, … Continue reading →

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Mobile Marketing Spend to Quadruple in next two years

Posted on February 1, 2012 by John

Those progressive companies that are focused on building their online business are investing heavily in mobile marketing. Mobile is the preferred conduit for Social media, and is trending heavily to the new e-commerce platform Organizations that provide an immediate service … Continue reading →

Posted in Business Website Tips, Mobile Marketing, Online Marketing, Small Business Marketing, Social Media Marketing, multi-channel marketing | Tagged , , , , , , , , , , | Leave a comment