Author Archives: Drew Abbott

Not surprisingly, it is pretty easy to get a person to freely comment on what they like and don’t like about websites they visit on a regular basis. For example, in talking to hockey fans, what they like about www.nhl.com … Continue reading

Posted in Business Website Tips, Website Design | Tagged , , , , , , , | Leave a comment

During the past three years I have spent ample time in all areas of Winnipeg dealing with a plethora of different companies that had interest in how Hep Communications could help them with both their traditional and online marketing. Along … Continue reading

Posted in Business Website Tips, Marketing Strategy Company Winnipeg | Tagged , , , | Leave a comment

Whether you like or dislike her music, or antics for that matter, you can’t argue that Miley Cyrus has been all over the news recently. You have to hand it to her, she knows how to get publicity – and … Continue reading

Posted in Marketing Strategy Company Winnipeg, Multi-Channel Marketing | Tagged , , , , , | Leave a comment

During the past decade or so it has been easy to pontificate about the demise of snail mail. The funny thing is, with the recent growth of e-commerce and online web stores one can make the argument that perhaps being … Continue reading

Posted in Small Business Marketing | Tagged , , , | Leave a comment

Consistency with your brand goes a lot further than just making sure your logo and website looks professional. Essentially, any touch point your business has with both an existing customer and potential customer needs to be relevant, professional and with … Continue reading

Posted in Branding, Logo Design | Tagged , , , , , | Leave a comment

There’s nothing worse than perusing a company’s website and realizing it is completely out-of-date. At Hep Communications, we are in the online marketing business, therefore I spend plenty of time reviewing websites. That can mean looking at industry websites to … Continue reading

Posted in Business Website Tips, Website Design | Tagged , , , , , | Leave a comment

For the past three months I have frequently being visiting a specific person at  HSC Winnipeg. As such, I have become intimately aware of the commercial marketplace that makes up the Notre Dame Avenue, Arlington Street, William Avenue, and Sherbrook … Continue reading

Posted in Advertising Winnipeg | Tagged , , , , , , , | Leave a comment

Posting photos of yourself on Tumblr getting ready for a meeting…and sending live tweets regarding your company’s quarterly earnings to 22,000 followers. This is what Yahoo CEO Marrissa Mayer did last week to update the marketplace on Yahoo Inc.’s quarterly … Continue reading

Posted in Social Media Marketing | Tagged , | Leave a comment

Just this past week a family member who lives in the N.E US drove into town for a summer visit. They were using a TomTom GPS tool, which worked well most of the way. As they were getting closer to … Continue reading

Posted in Advertising Winnipeg, Marketing Strategy Company Winnipeg | Tagged , , , , , , | Leave a comment

Quick, guess which sport in Canada had the biggest growth spike between 2010-2012? If you guessed soccer – you would be wrong. Basketball is the winner: It had an increase in participation of 16%. Notice how hockey isn’t on the … Continue reading

Posted in Branding, Multi-Channel Marketing | Tagged , , , | Leave a comment