Author Archives: Drew

The advantage of direct mail is that you can reach an unlimited number of people simultaneously. If you’re in a business-to-business (b2b) environment, ask yourself how easily you can reach 500 to 1,000 prospects in a matter of days? By … Continue reading

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Thinking about different ideas on how to attract customer loyalty? A recent article in Maclean’s Magazine featured a new service called GetGlue (www.getglue.com). In short, it is a web service that TV fans use to check-in and discuss their favorite … Continue reading

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The beauty of having a website that is properly built and set-up is that it immediately becomes a marketing and sales tool that has measurable results. Anybody who has been in business long enough has probably done a marketing flyer, … Continue reading

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Does your company have a consolidated prospect list (database); and is it properly segmented? Continue reading

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Sometimes it’s useful to go back and revisit the words of wisdom…or guidance laid down by some of the best business minds of the past century. While not everybody is a fan of Jack Welch, former CEO of GE, what … Continue reading

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I was on my way to meet with a client recently, and on the side of the road was a sign that read: Firewood, Cheap, Ph: 999.9999 Despite the heavy traffic and the fact that it was just beyond a … Continue reading

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It dawned on me yesterday that bad advice can be found anywhere…and everywhere. While speaking with a prospect about certain website ideas and ongoing online marketing options for his Winnipeg business, he mentioned that he was told by a person … Continue reading

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It’s a recurring theme in many of the conversations I have with people: If I only had more time. Indeed. If you are a Winnipeg small business owner, chances are you probably have less time than most people as you … Continue reading

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Occasionally I worry about sounding repetitious, because I frequently use the same line over and over in meetings with prospects and new customers. I’ll always ask the question: “what do you want to accomplish in your business…and how do you … Continue reading

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In a recent discussion with a client about how to get the best out of an upcoming trade show, it was interesting how we came to the conclusion that we still needed the old standby  8.5 x 11 marketing slick … Continue reading

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