Author Archives: Drew Abbott

Getting Customer Experience right at HSC Winnipeg

Posted on May 22, 2013 by Drew Abbott

Years ago it was a fairly common refrain to hear people tell you the key to a happy life was to avoid discussions with anybody except close personal friends regarding religion, sex and politics. Getting into a conversation about the … Continue reading →

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Mobile: The multi-channel marketing puzzle

Posted on May 9, 2013 by Drew Abbott

Earlier this week on Linked in I shared a a link to a facebook analyst conference call where it was revealed that there were three main parts to their ongoing strategy. Mark Zuckerberg revealed that building the best mobile product … Continue reading →

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Is the Lead Generation Data in your CRM solid?

Posted on March 22, 2013 by Drew Abbott

This past month has been interesting from the stand point that a number of prospects along with customers have asked Hep Communications for advice on how best to use Sales Force (Customer Relationship Management – CRM). Considering it is the … Continue reading →

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Does the ad catch your attention?

Posted on March 13, 2013 by Drew Abbott

I have a tendency to frequently run my own informal marketing studies to see what works in advertising and what doesn’t – therefore I was up to my old ways again while sitting in the stands at the MTS Iceplex … Continue reading →

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The problem might be different than what you assume

Posted on February 21, 2013 by Drew Abbott

Every so often you come across a business book that just simply resonates. My recent recommendation is Amanda Lang’s The Power of Why? While Ms. Lang had all sorts of great insights and stories, ranging from CanadianTire’s Project Darwin to  … Continue reading →

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Remember Me

Posted on February 13, 2013 by Drew Abbott

Yesterday I decided to drive east on Portage Avenue, starting at the Perimeter highway and ending at Wall Street just east of Polo Park. It was roughly an 8 KM trip that took me about 20 minutes. My objective was … Continue reading →

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Shape your products with 3-D Printing

Posted on February 5, 2013 by Drew Abbott

If you’re old enough (over 40) you might remember the days where you did most of your printing from a photocopier. If you had a presentation or handout for a meeting, chances are you printed one copy off on your … Continue reading →

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Marketing that worked

Posted on January 30, 2013 by Drew Abbott

Advertising is ubiquitous. Whether you’re online, watching TV, reading a magazine or simply driving your car someplace, it’s pretty hard to escape. But there’s quite a bit of advertising that just doesn’t resonate. Maybe it is the thin slicing and … Continue reading →

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Online Store and Dynamic Pricing

Posted on January 22, 2013 by Drew Abbott

What does an airline ticket have to do with your decision as to whether you should create an online store for your business? More than you might think. If you’ve done any traveling, there is a good chance you’ve been … Continue reading →

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