As much as I am a bigger fan of hockey versus football, it might just be my Canadian bias coming into play. Although I repeatedly go the www.nhl.com to get updates, and think it is a great website, it pales in comparison to the NFL and NBA.

Looking at the 2011 results for the world’s top websites, the NFL was 92nd, and the NBA was 93rd. It required another search to find the NHL – which was roughly 785th (534th in US). Notwithstanding, it is still in the global Top 800, which is impressive. And I prefer Hockey, so I’ll use the NHL.com to finish my story. Interested…see NHL Rank. Wondering what the world is looking at? Have a look: Top 100 Websites for 2011.

What jumped out in looking at the NHL website data was the High Impact Search Queries section of the report. If your game, click on the NHL Rank link above and scroll down to view this section. People are always talking about how either Toronto or Montreal are the centre of the hockey universe; but if you look at the recent web numbers, it looks like the Philadelphia Flyers have the highest Impact Factor as it relates to the NHL website. The Montreal Canadians are 13 down on this list. The Toronto Maple Leafs – they are further down at 27th. Sorry Winnipeg – we don’t even make the top 30.

What’s the point of this story? It’s simple, actually. I’m merely relating a story about the NHL.com website to get you to take an extra minute to think about your business and its website.

Where does your website rank…and is it as competitive as you think it is? Before you read this, would you have picked the Philadelphia Flyers as having the highest Impact Query relevance for the NHL.com website? Maybe it’s time to commit some time to understanding where your company website ranks versus your competitors.