Monthly Archives: April 2012

The advantage of direct mail is that you can reach an unlimited number of people simultaneously. If you’re in a business-to-business (b2b) environment, ask yourself how easily you can reach 500 to 1,000 prospects in a matter of days? By … Continue reading

Posted in Internet Marketing Strategies, Multi-Channel Marketing, Small Business Marketing | Tagged , , , , , , , , , , , | Leave a comment

For all that Kony 2012 seemed to do right when the campaign launched, it missed one of the most important marketing stages. Continue reading

Posted in Internet Marketing Strategies, Social Media Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment

I think your brand is now more important than ever in this world of message glut. Think about it.   You have less than 2 seconds to make an impression online – and about the same in your outdoor advertising. Your … Continue reading

Posted in Multi-Channel Marketing, Online Advertising, Online Marketing, Small Business Marketing | Tagged , , , , , , , | Leave a comment

Thinking about different ideas on how to attract customer loyalty? A recent article in Maclean’s Magazine featured a new service called GetGlue (www.getglue.com). In short, it is a web service that TV fans use to check-in and discuss their favorite … Continue reading

Posted in Internet Marketing Strategies, Multi-Channel Marketing, Small Business Marketing | Tagged , , , , , , , , , , | Leave a comment

At one point or another, we’ve all had one thought – If I could teach the world one thing, it would be… Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , | Leave a comment

Images, generally speaking, are great accompaniments for websites and are good hooks for social media; but by no means should they replace your web content. Continue reading

Posted in Business Website Tips, Search Engine Marketing | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

If your company isn’t properly defined on LinkedIn, you may run into a staff list snafu. Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , , , | Leave a comment