Monthly Archives: March 2012

It was great to be interviewed by Karen Rocznik of CTV last week on Google adwords.  She is a true professional and a credit to the media community.  Karen was upfront and candid about what she wanted from me as … Continue reading

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John Heppenstall, President of Hep Communications, was recently interviewed by CTV’s Consumerwatch reporter Karen Rocznik for a story on Google AdWords. Continue reading

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Over the last couple weeks, marketers and private business owners have been in panic design mode, getting their websites ready for Facebook’s Timeline look, which is being forced upon us by the company come March 31. Is the panic, however, … Continue reading

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I was visiting a client yesterday and was interested to hear comments about an online directory’s web stats. According to the organization that used to have a big thick book with lots of phone numbers delivered to your home, their … Continue reading

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The beauty of having a website that is properly built and set-up is that it immediately becomes a marketing and sales tool that has measurable results. Anybody who has been in business long enough has probably done a marketing flyer, … Continue reading

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A lot of Winnipeg business simply think that by putting up a website, you will begin to get leads online.   This “rose coloured” glasses approach will not work. Online marketing becomes more effective when other marketing channels are introduced. What … Continue reading

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There are a few positives and negatives about the new format for Facebook Pages, but the most important thing to know off the hop is this – Facebook Timeline is not an option. Continue reading

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Does your company have a consolidated prospect list (database); and is it properly segmented? Continue reading

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