If you are like most businesses, you will begin the inevitable shutdown of the brain and gradually sink into holiday mode starting next week. This means longer lunches -sneaking out to pick up that extra present, and sending off those Festive emails to celebrate the season.
This time of year also means putting off till next year what could possibly be started this month. What could the harm be to wait until the new year to start that marketing project?
It is no surprise to me that many Winnipeg businesses not only have a dip in business in December, but the hangover lasts until the end of January. It makes sense to have a December dip as you really only have 3 weeks to be productive. Many of our customers are like us. They shut down their offices between Christmas and New years – giving their teams a much deserved break. They come back refreshed, but it usually takes that first week to get up to any level of sales productivity.
This creates a January like a December – giving you only 3 weeks of productivity. The time is now to tackle the front end of social media marketing, mobile and website projects to allow you a fast start to the new year.
A simple tip that could give you the jump start that you need in 2012.