Is there a benefit to having both an up-to-date customer and prospects list?
Absolutely…and here’s why.
It is a very convenient way to get updated information regarding your products and services into the hands of people who have an interest in what you are offering. Whether it is an existing customer that perhaps isn’t familiar with your company’s latest offers to a prospect who is still kicking the proverbial tires – your company shouldn’t miss the opportunity to update them.
If somebody told you that between 20% to 30% of the e-mails you sent out to a targeted customer and/or prospect list would be opened and read, you might be surprised. But these numbers are highly achievable with a little bit of work.
Better yet, the more consistently you get relevant information in front of customers and prospects, the healthier your lead generation pipeline will become. Ultimately, an increase in sales should be the result from a well thought out, consistent e-mail marketing program.
Perhaps it is time that you consider adding e-mail product and service updates (and deals) to your overall sales and marketing mix.
Give your Winnipeg business the best chance possible to get, hold and motivate more existing customers and prospects to do business with your company.