Monthly Archives: October 2011

Clutter, Clutter, Clutter.  That is the marketplace that we know today.  Messages everywhere – constant bombardment of information.  Why do you think yours is going to get through? I laughed at our web development manager and his great comment – … Continue reading

Posted in Business Website Tips, Internet Marketing Strategies, Online Advertising, Online Marketing, Small Business Marketing | Tagged , , , , , , , , , , , | Leave a comment

How many words does it take you to describe what your business does? In the 1920′s Ernest Hemingway was challenged by his colleagues, who bet him he couldn’t write a complete story in just six words, and came up with … Continue reading

Posted in Online Marketing, Small Business Marketing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Decathlon is known for both its simplicity and complexity. Ask anybody on the street what they know about Decathlon, and undoubtedly they’ll tell you it encompasses 10 events.  Pressured into listing the 10 events that make up the Decathlon, we … Continue reading

Posted in Online Marketing, Small Business Marketing | Tagged , , , , , , , , , , , | Leave a comment

The time has come to realize that the elusive animal know as the customer may not find you where you think they will find you. From a traditional marketing standpoint, we know that the only media that has any significant … Continue reading

Posted in Business Website Tips, Internet Marketing Strategies, Online Marketing, Search Engine Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , , , , , , | Leave a comment

In Harry Beckwith’s “Selling the Invisible“, he recounts a story about the Lake Wobegon Effect. Researchers asked students to rate their ability to get along with others, a remarkable 60% had rated themselves in the top 10%. When they asked … Continue reading

Posted in Online Marketing, Small Business Marketing | Tagged , , , , , , , , , , | Leave a comment

Blackberry maker Research In Motion once again is stumbling over itself as it continues is slow swirl into the toilet bowl of bad product and bad service. In India, and other developing countries, the browser capability of the smart phone … Continue reading

Posted in Business Website Tips, Internet Marketing Strategies, Online Marketing, Small Business Marketing, Social Media Marketing | Tagged , , , , , , , , , , | Leave a comment

DMAIC. What does it mean? For the Six-Sigma initiated, it means constant review of the Metrics…always looking for a way to improve the business. This can mean anything from shortening your services centers response times, to the average time for … Continue reading

Posted in Business Website Tips, Internet Marketing Strategies, Online Marketing, Small Business Marketing | Tagged , , , , , , , , | Leave a comment

Many people feel that the web has changed the rules of business.  I would suggest that the web has changed how we do business and the speed of business, but the rules of business will never change. The essence of … Continue reading

Posted in Business Website Tips, Internet Marketing Strategies, Small Business Marketing, Social Media Marketing | Tagged , , , , , , , , | Leave a comment