Monthly Archives: January 2011

This article just came out on mashable that talks about how Facebook ads get about 500% better performance in click-throughs than your average banner ad online. Apparently, it’s the older generation that is clicking the ads also. “The older we … Continue reading

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This helpful model may somewhat help you understand more about Twitter and it’s usage in the marketing environment. The article asks some great questions, like: If the organization has an existing brand how will its values be communicated using Twitter? … Continue reading

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We really liked this article on the future of Business to Business (B2B) email. The Highlights we found are: Email has become of one of the many channels your prospects and customers prefer to use to drive the conversation with … Continue reading

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Well Well Well, it is finally starting to happen…. Google and Bing better be careful or they may be replaced by the likes of Facebook and YouTube. I was lounging on the couch yesterday and noticed the string of TV … Continue reading

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“In the world there’s trust. I think as humans we fundamentally parse the world through the people and relationships we have around us.” Undoubtedly, Zuckerberg is saying that peer-to-peer matters. It’s how many of us make decisions on what products … Continue reading

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