For the vast majority of the population, visuals appeal more than text. That’s why a picture is worth a thousand words. (Well, unless you’re writing a thesis paper. Trust me – I tried it in university; doesn’t work.)
Because of this, It’s very, very seldom that you will see a website that doesn’t have some sort of visual element. After all, if you’re buying a product or using someone’s services, you want to see examples of their work.
Putting photos into a gallery, for example and creating this specific page for your site is a great way to draw the eye, much the same way that a friend putting pictures up of little Susie’s fifth birthday party on Facebook is far more effective than a 300-word recap.
Website content management systems, will have a couple plugins that create sharp galleries, complete with automatic production of thumbnails that, when clicked, blow up into full-sized photos on your screen.
When you’re creating a photo gallery for your Winnipeg business, there are a couple things to keep in mind:
1. Photo size – Cameras today, be they point-and-shoots or SLRs, produce large photos by default, well into the four figures in pixels, larger than computer screens can accommodate at full size view. As such, remember to adjust the size properly. (Bonus note: you don’t need Photoshop to do this – If you have MS Office, go into the Tools and select Picture Manager).
2. Photo Name – Be sure to change the name of your photo from the standard “DSC3456.jpg” title. Make it appropriate to the picture and/or your website. Google Images is becoming more popular and proper titling can be a trigger for a search.
Of course, it’s also important to have strong photography on your site. We’ll talk about this further in my blog next week. In the meantime, contact me today to learn more about Hep Communications’ online marketing tactics.