Many of our clients appreciate the fact that we are able to offer a fresh perspective on their organization and offer opinion on how there brand stacks up in the Winnipeg marketplace. The analogy that I use is that of a retail product on a shelf. Think of your company as a clear bottled product on a retail shelf. You are in the bottle, and as a result, all you can see is the back of the label on the bottle. Meanwhile, your customer can see the front of your label and also the label of all of your competitors.
Is your prospect going to stop and look at your bottle – or will they choose a competitor to look at? Another aspect to consider is how your label stacks up in the different marketing channels such as mobile, social media, and traditional.
Sometimes it takes a fresh set of eyes to really understand how your customers perceive you. We would be happy to give you our take on how your label is stacking up