Penny Byron Lobchuk
My career began in the Marketing field and moved into Process and Strategic Planning. I graduated with Honours in Project Management and engaged in ERP and Quality Systems implementations focusing on lean processes. My interest in process management led me to roles in Human Resources and Change Management where I developed Human Resources Management Systems. My role as a Product Marketing Manager provided an extensive knowledge base which I can apply to deliver direct marketing strategies in order to generate life time value and greater return on marketing investments. I’ve now come full circle and immersed myself in Online Marketing using all the years of experience I was fortunate enough to gain.
What gets you going in the morning?
Usually my dog ringing the bell to go outside. Professionally, it’s tackling the items on my list. I love the feeling of crossing it off the list and knowing I’ve taken one more step towards executing excellent marketing tactics for my customers.
Your favourite geek out activity:
Playing video games with my husband on our side by side big screens. There’s nothing like a Borderlands 2 marathon where you finally achieve the 3 vault symbols and win the infinite fire gun. Only the true geeks will appreciate what I’m talking about!
The three websites you can't go two days without reading:
- Winnipeg Free Press for the latest news.
- Facebook for work and play.
- Google for everything I need to know in an instant
Your favourite trip:
Honestly couldn’t identify a best trip, each one had something amazing to offer. Cuba offered the most bang for the buck when it came to fun, Jamaica brought my engagement, Costa Rica had the most variety, but Huatulco is the only place I’ve gone back to repeatedly. The weather is scorching hot, the beaches are beautiful and the hotel was fantastic.
Words to live by:
Embrace your inner geek.